We like to play with flavors and see what we can come up with for the next product here at Mark James Creative. I am not going to say this flavor is huge but it might be popular. We have decided to combine our Competition BBQ flavor with the heat from our Sweet N Sassy flavor to get the new Sassy BBQ flavor Beef Stick and Beef Jerky. It is in test mode now and we should have results very soon. In addition we are creating another sauce flavor. Stay tuned for updates on that!!