We love to create new flavors of beef sticks. We are launching two new flavors in the Mark James Brands line. They are White Cheddar N Onion and Brat. The inspiration behind the Brat should be no mystery...we are from Wisconsin, land of Cheese, Beer and Brats. It took us awhile to actually get to the Brat Stick but it was worth the wait. The White Cheddar N Onion was inspired by other products on the market with the same flavor so I thought why not a beef stick too? Love it. These are must tries, just like the other 11 flavors.